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As a proactive approach to increase voter turnout for the 2014 Municipal & School Board Elections, City of Thunder Bay Administration enlisted our help to launch an aggressive marketing campaign to increase public awareness and generally make voting more accessible.

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Our goal with the 2014 Municipal Voting Awareness Campaign was to develop a Strategic Communication Plan that takes the successful ideas from previous efforts and adds a creative spin for increased attention. Through both traditional and non-traditional mediums, we launched a highly-visual campaign aimed to grab attention, instill a sense of ownership and encourage action.

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The vibrant and straight-forward messaging sparked a high-level of awareness throughout the city. Filling the polls and maintaining momentum with past voter turn-out percentages, the 2014 Election Awareness Campaign made it’s mark. With a solid brand foundation established and potential for a more streamlined voting system, it’s hard not to be optimistic for the future voter participation in our city.

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